SEO Optimization

Search Engine Optimization Services.

When I talk about search engine optimization, I don't just mean SEOconsultant services on Google. I say this, because it is likely that when reading the title, you have thought that it is another post on steps to organically position a website, but it is not the case. Search engine optimization is a much broader term than just SEOservice providers, since search engines also offer the ability to position local ads or search results.

What is a search engine?

A search engine is simply a web platform that allows you to find specific texts among other web pages.The need to carry out a search engine positioning strategy is motivated because being pages that control most of the traffic that moves on the Internet, they have immense weight.

The main search engines are currently: Google, Yahoo, Bing and Ask.

What is search engine optimization?

The term search engine positioning refers to the place a website occupies in the search results for certain search terms carried out by users related to it.

Types of search engine optimization: SEO positioning and pay per click

SEA, PPC or advertising payment:

The SEA (Search Engine Advertising), PPC or pay per click, or payment for advertising, also known as sponsored links in search engines or Payment positioning, is the payment for advertising directly to search engines to appear in the first SERP positions. That is, the SEM (Search Engine Marketing) positioning encompasses SEO specialist services as well as advertising payment.

This type of positioning has two main objectives:

Get the user to click on the web link and perform some type of conversion.

In this type of positioning, the advertiser does not pay to show their ad (that is, it does not work through CPM or cost per thousand impressions).

SEO positioning or organic positioning:

SEO positioning or natural positioning, also called organic results, Natural SEO Consultant Services Search Engine Optimization, web optimization or search engine optimization (SEO, acronym of the term Search Engine Optimization) or “Free” positioning ( something that is not true, is simply cheaper and requires more effort and work than money) is one that is achieved by getting a website.

This algorithm is the system by which search engines apply certain criteria to decide in what order the results of a search should appear.

In the case of Affordable SEO specialist on Google, the main search engine worldwide, this has been changing a lot in recent years since this search engine has been modifying and improving its algorithm by including updates such as Penguin (analyzes the incoming and outgoing links to the web) and Panda (analyzes the quality and originality of the content.

Now what is important is the optimization of the search experience, that is, everything for and for the user.

SEO positioning is a very efficient and cheap technique in the medium and long term, since it allows you to position your brand for certain terms without paying Google directly for it.

Obviously, it also has costs, but much lower compared to the SEA - PPC, hence its implementation over time is essential while complementing this strategy with paid advertising, until you reach the point where they are not positioned those terms and it is not necessary to make those investments.

There are many factors that influence the search engine positioning of a website, but we could say that the main and basic factors are relevance and authority.

It's about the popularity of a web. The more popular a page is the more valuable the information it contains for the search engines.

This factor is mainly based on the user's own experience and is therefore one of the most taken into account the algorithm. This is because the more a content is shared and the more times it is linked from other websites, the more useful it has generally been to other publishers - bloggers and users - visitors to that page.

Facebook Pixel For Website

What is Facebook Pixel, how it works?

A while ago Facebook launched a new format for measuring conversions called facebook Pixel. With this new implementation the social network drove us crazy. Many of us had to dedicate hours to understand the new operation of this form of conversion, which is actually simpler and more practical. In this post-guide I will summarize how this new pixel works and how it is configured.

What is the Facebook Pixel and what does it do?

The Facebook pixel is an "invisible" code that allows you to track your website conversions. Through it you can measure different events, for example:

Users who have visited a web page

Users who have purchased a product or service

Users who added a product to the shopping cart

Users who completed a registration form (recruitment)

Thanks to the pixels we can know how many conversions our facebook ads generate and the cost of each conversion.

There is only one pixel per account. Previously with the fb conversion system, you could create a pixel for each campaign. Now you only have one for all your advertising campaigns. One pixel for each advertising account, that's how it works.

How to configure the new Facebook Pixel?

To configure this new pixel you have two options, with events or with custom conversions. To create them you have to go to the "Power Editor", click on "Tools" and then on "Pixels". Once you are inside this section you click on the “create conversion” button and there you will see both options.

Facebook Pixel tracking conversions with standard events:

Event configuration is more delicate. Each advertising account has an associated facebook Pixel. To measure different conversions in your campaigns you just have to add one or more events. To do this you have to choose one of those shown in the Facebook list (purchase, registration, add cart, etc.). To help you, I created a graph with the steps to edit your original pixel code and add your event. As you will see, the pixel by default comes with the visit event. Then you can add the event or events you want. I tried the shopping one by giving it a price and assigning my currency.

Facebook Pixel with the option to create custom conversion:

Tracking custom conversions is easier. You just have to choose a rule. For example: the URL is the same as your registration page or thanks. Then you select the event category and define a name for this custom conversion.

When you select this option, Facebook will mark the pixel in red and it is because you have to add it to your page or landing page.

The code for custom conversions [Actual example]:

To help you set up the custom conversion code, I share the one I use to measure the conversions of my facebookAds practical and strategic course.

“Purchase” event

Value of the product we sell

Currency we use for sale

Content name to identify each pixel. This will help you in the future to use facebook analytics Apps.

“View content” event

Courage if you want to put it value.

Currency (only if you assign a value to view the content).

Content name to identify each pixel. This will help you in the future to use Facebook Analytics Apps.

How to install the Facebook Pixel on your website / blog?

Before launching your Facebook & Instagram Ads campaign, you must install the pixel code on your website or blog. This code is located in the HEAD of each web page of your website or blog. Being an invisible code will not be seen by your visitors, but it will be working to measure your conversions.

Plugins to add the Facebook Pixel code on your web / blog with WordPress:

If you use WordPress these plugins to easily add the facebook Pixel code:

Facebook Pixel by PixelYourSite – Events & Easy Digital Downloads (It allows us to add the Facebook Pixel code on all pages).

Tracking Code Manager

Insert Headers and Footers

Facebook Conversion Pixel (With this plugin you manually add the pixel to each page or article you publish).

Search Engine Optimization Services

WORK WITH THE BEST SEO AGENCY FOR YOUR BUSINESS:

If you want your company to increase its online presence and position itself efficiently in the market, then you need Affordable SEO specialist and digital marketing services for your website, Google Business list and social networks for companies. Any internet marketing agency that tells you that SEO Consultant Services are simply creating backlinks (links to websites from other sites).

The ranking of the search engines is not cheap, nor is it something for which you must pay a low price, since the time and resources involved are high. The ranking of search engines requires a lot of time, is very sensitive to algorithm changes, and professionals who know what they do, charge a fair market price for their services provided. We offer SEO services for any city, country or worldwide. We know exactly what it takes to rank your website and create a maximum online exposure for your products or services.

ACCESSIBLE SEO SERVICES FOR THE POSITIONING:

Our SEO service for local maps (Google maps) will place your business at the top of Google Maps results in your geographic location and appropriate niche. This is our most economical and recommended service for companies that provide services in a specific geographical region. This is an investment in your business that will reap the rewards of being highly visible, based on the group of relevant keywords that your target market is looking for online. The objective of this positioning service in Google Maps is to classify your Google business profile (which we must optimize for 90% of our new customers) in the results of local maps that are shown for numerous online searches. Local SEO

SEARCH ENGINE OPTIMIZATION SEO FOR NATIONAL AND INTERNATIONAL MARKETS:

National SEO service providers is search engine optimization aimed at a specific country, while global SEO is useful online marketing to boost the ranking of a website that has real and potential customers anywhere in the world. Both have similar processes but generate completely different results. For example, if a customer points to the Canadian market, we will focus on the rankings on google.com.ca, while the global market (and the US market in the case of English digital marketing) requires that we focus on google.com. If you are interested in our national or worldwide SEO consultant service, contact us today and we can do a preliminary keyword search to better understand your niche, industry and corresponding market.

MARKET INDUSTRIES OR SEGMENTS:

We have some market segments and industries that we like ... just for personal reasons and / or because we have helped clients in these segments and have better understood their challenges. In addition, ranking our website for a specific seo consultantservices segment provides proof that we can also rank our customer sites within your ideal market for your industry-specific keywords. We can certainly help any organization that needs to increase its visibility online and manage online reputation. If you currently belong in a segment of the market that is not on our site, contact us the same way to help you.

GEOGRAPHICAL MARKETING:

Our Affordable SEOspecialist agency also focuses on specific geographic regions. We can push your website to the top, with higher rankings in any market.

When our potential customers see that our website occupies an excellent place in your market, it gives them an additional dose of confidence that we can also rank your site.

Adopt the best SEO Consultant Services:

There are numerous benefits of SEO, any organization that wants to maintain an online presence needs SEO. We efficiently recommend that an organization outsource its SEO services. This is the reason why, SEO is not an hourly job and it's not just about building links. The ranking of search engines requires scales and systems that are expensive to create and maintain; However, once created, they can be used for many customers.

In most cases, a person who has sufficient knowledge to classify your website should work independently since they must create systems that classify a site for the required keywords. These systems share common elements that can be used for other customers. Offering search engine optimization services to an organization is very expensive, but with each new customer added, operating costs decrease. For this reason, a technical SEO expert in most cases will choose to work alone or form their own SEO consultant services agency.