SEO Optimization

Search Engine Optimization Services.

When I talk about search engine optimization, I don't just mean SEOconsultant services on Google. I say this, because it is likely that when reading the title, you have thought that it is another post on steps to organically position a website, but it is not the case. Search engine optimization is a much broader term than just SEOservice providers, since search engines also offer the ability to position local ads or search results.

What is a search engine?

A search engine is simply a web platform that allows you to find specific texts among other web pages.The need to carry out a search engine positioning strategy is motivated because being pages that control most of the traffic that moves on the Internet, they have immense weight.

The main search engines are currently: Google, Yahoo, Bing and Ask.

What is search engine optimization?

The term search engine positioning refers to the place a website occupies in the search results for certain search terms carried out by users related to it.

Types of search engine optimization: SEO positioning and pay per click

SEA, PPC or advertising payment:

The SEA (Search Engine Advertising), PPC or pay per click, or payment for advertising, also known as sponsored links in search engines or Payment positioning, is the payment for advertising directly to search engines to appear in the first SERP positions. That is, the SEM (Search Engine Marketing) positioning encompasses SEO specialist services as well as advertising payment.

This type of positioning has two main objectives:

Get the user to click on the web link and perform some type of conversion.

In this type of positioning, the advertiser does not pay to show their ad (that is, it does not work through CPM or cost per thousand impressions).

SEO positioning or organic positioning:

SEO positioning or natural positioning, also called organic results, Natural SEO Consultant Services Search Engine Optimization, web optimization or search engine optimization (SEO, acronym of the term Search Engine Optimization) or “Free” positioning ( something that is not true, is simply cheaper and requires more effort and work than money) is one that is achieved by getting a website.

This algorithm is the system by which search engines apply certain criteria to decide in what order the results of a search should appear.

In the case of Affordable SEO specialist on Google, the main search engine worldwide, this has been changing a lot in recent years since this search engine has been modifying and improving its algorithm by including updates such as Penguin (analyzes the incoming and outgoing links to the web) and Panda (analyzes the quality and originality of the content.

Now what is important is the optimization of the search experience, that is, everything for and for the user.

SEO positioning is a very efficient and cheap technique in the medium and long term, since it allows you to position your brand for certain terms without paying Google directly for it.

Obviously, it also has costs, but much lower compared to the SEA - PPC, hence its implementation over time is essential while complementing this strategy with paid advertising, until you reach the point where they are not positioned those terms and it is not necessary to make those investments.

There are many factors that influence the search engine positioning of a website, but we could say that the main and basic factors are relevance and authority.

It's about the popularity of a web. The more popular a page is the more valuable the information it contains for the search engines.

This factor is mainly based on the user's own experience and is therefore one of the most taken into account the algorithm. This is because the more a content is shared and the more times it is linked from other websites, the more useful it has generally been to other publishers - bloggers and users - visitors to that page.