Facebook Pixel For Website

What is Facebook Pixel, how it works?

A while ago Facebook launched a new format for measuring conversions called facebook Pixel. With this new implementation the social network drove us crazy. Many of us had to dedicate hours to understand the new operation of this form of conversion, which is actually simpler and more practical. In this post-guide I will summarize how this new pixel works and how it is configured.

What is the Facebook Pixel and what does it do?

The Facebook pixel is an "invisible" code that allows you to track your website conversions. Through it you can measure different events, for example:

Users who have visited a web page

Users who have purchased a product or service

Users who added a product to the shopping cart

Users who completed a registration form (recruitment)

Thanks to the pixels we can know how many conversions our facebook ads generate and the cost of each conversion.

There is only one pixel per account. Previously with the fb conversion system, you could create a pixel for each campaign. Now you only have one for all your advertising campaigns. One pixel for each advertising account, that's how it works.

How to configure the new Facebook Pixel?

To configure this new pixel you have two options, with events or with custom conversions. To create them you have to go to the "Power Editor", click on "Tools" and then on "Pixels". Once you are inside this section you click on the “create conversion” button and there you will see both options.

Facebook Pixel tracking conversions with standard events:

Event configuration is more delicate. Each advertising account has an associated facebook Pixel. To measure different conversions in your campaigns you just have to add one or more events. To do this you have to choose one of those shown in the Facebook list (purchase, registration, add cart, etc.). To help you, I created a graph with the steps to edit your original pixel code and add your event. As you will see, the pixel by default comes with the visit event. Then you can add the event or events you want. I tried the shopping one by giving it a price and assigning my currency.

Facebook Pixel with the option to create custom conversion:

Tracking custom conversions is easier. You just have to choose a rule. For example: the URL is the same as your registration page or thanks. Then you select the event category and define a name for this custom conversion.

When you select this option, Facebook will mark the pixel in red and it is because you have to add it to your page or landing page.

The code for custom conversions [Actual example]:

To help you set up the custom conversion code, I share the one I use to measure the conversions of my facebookAds practical and strategic course.

“Purchase” event

Value of the product we sell

Currency we use for sale

Content name to identify each pixel. This will help you in the future to use facebook analytics Apps.

“View content” event

Courage if you want to put it value.

Currency (only if you assign a value to view the content).

Content name to identify each pixel. This will help you in the future to use Facebook Analytics Apps.

How to install the Facebook Pixel on your website / blog?

Before launching your Facebook & Instagram Ads campaign, you must install the pixel code on your website or blog. This code is located in the HEAD of each web page of your website or blog. Being an invisible code will not be seen by your visitors, but it will be working to measure your conversions.

Plugins to add the Facebook Pixel code on your web / blog with WordPress:

If you use WordPress these plugins to easily add the facebook Pixel code:

Facebook Pixel by PixelYourSite – Events & Easy Digital Downloads (It allows us to add the Facebook Pixel code on all pages).

Tracking Code Manager

Insert Headers and Footers

Facebook Conversion Pixel (With this plugin you manually add the pixel to each page or article you publish).